Ayurvedic Body, Mind and Spirit Products ( an indicative list ).

Foods
According to Ayurveda, there is three-fold purpose of food, namely Tripti (satisfaction), removal of hunger and nutrition.
ALps InformedLife products go to meet them.


      1. Health Foods :
          Ayurvedic Wholefoods

          Spices

      2. Foods supplements:
          Power food

      3. Polyherbal Health Supplements

      4. COTTAGE INDUSTRY/ Family units - preparations

      5. Mind & Spirit Items

      3. Ayurvedic Cooking


Ayurvedic Wholefoods :

Red Rice : Traditionally grown and consumed in the hills of Uttaranchal, hand pounded red rice is rich in essential nutrients, fibre and essential oils which lower blood cholesterol and help control obesity, diabetes, gastrointestinal and heart problems.

Sukh Nandi rice : An aromatic variety, this Uttaranchal native is brought u unpolished. It is one of the best alternatives to Golden Rice which is genetically engineered to produce pro-vitamin A. ALps brings organic and unpolished rice from the fields of Uttaranchal as commercial milling destroys the bran component of the rice, thereby sacrificing its natural nutritional value.

Basmati Rice : Highly esteemed for its unique aroma and flavour, is one of the most superior varieties of rice grown in India Alps brings you organic Basmati from Uttaranchal hills. Dehradun, incidentally, is the Capital of Uttaranchal state.

Finger Millet (Mandwa) : Is grown organically in the hills of Uttaranchal and is rich in vitamins and fibre. Traditionally this millet is consumed as porridge and roti. Malted ragi is used to make infant foods and milk thickener formulations. the flour is hand milled.

Himalayan Wheat - organic : Nutrition rich indigenous wheat from Uttaranchal hills is milled manually or in small water mills( gharat) for the flavour of nature .

Soyabean : With 43 gms of protein, 19.5 gms of fat, 21gms of carbohydrate and 432 kcal per 100 gms 19.5, this pulse variety provides highest nutritional value. When you consider it coming from an entirely unpolluted regions, its gets an entirely different flavour.

Toor dal (Yellow split peas) : Easiest to digest of all the lentils, the Himalayan variety does not need much of other spices to enhance its natural flavour.

Masoor dal (black beans) : Is excellent for khichari rice lentil mix with light spices. Urad dal (black grams); excellent lentil to accompany rice as a light meal.

Rajma (red kidney beans) : A highly nutritious and a popular pulse, according to Ayurveda, it is strengthening, diuretic, nutritious and wormicidal. It is rich in protein, fat and minerals and carbohydrates. We bring you delicious organic rajma from the Uttaranchal hills.

Rajma mix : A highluy balanced mix of various various kidney beans. Excellent for a nutircius soup.

Black-bhatt (Black Soyabean) : From the Himalayas is rich in protein indigenous variety. Roasted grains are made into flour.

Jhangora (Barnyard Millet) : Is a rich source of energy and protein and is cooked in a variety of ways. Dehusked barnyard millet grain is cooked like rice. Delicious kheer can be prepared when cooked with milk and jaggery.

Koni / Kauno (Foxtail millet -Setaria italica) : Cooked grains are given to patients suffering from diseases such as typhoid and pneumonia.

Black till (Sesame seeds) : Are used for flavouring. When extracted, the oil is used for cooking and salads. The seeds and leaves are used to treat skin and muscular diseases.

Gahat/ kuleth (Horsegram) : Is rich in protein, minerals, fibre, and vitamins. According to Ayurveda, kulath acts as a diuretic for breaking kidney stones. It also breaks down fat and is useful for curing cough and asthma.

Ramdana / chaulai (Amaranth) : Is one of the world's best sources of nutrition. It is rich in carbohydrates, iron, calcium, protein, minerals, essential micronutrients and fibre. The seeds, be they black, brown, gold or white, can be popped, ground, baked and cooked. Used as breakfast cereals, these can also be roasted and ground into flour and used in place of any other flour.

Arhar : Is highly nutritious and grown throughout the country. According to Ayurveda, it is anti-inflammatory and the paste of it can be applied to inflammations.

Fapar/ Buckwheat (Fagopyrum tataricum) : Grains are considered a good source of protein and are used by diabetic patients. The flour is used to make breads, pancakes, and other delicacies. When young the leaves are used as vegetables.

Spices

Dhania - Coriander Powder : Is one of the important spices used in daily cooking. It helps in digestion.

Bhangjeera - Perilla ( Perilla frutescense) : Called is a precious spice that modern science now says is also a rich source of omega-3 fatty acids. It this becomes a vegetarian alternative to fish oil and to flax seed oil. The oil extracted from the seeds is used for Shintoist ceremonies, but also as an expensive food supplement.

Haldi : Turmeric - has been recognized for its healing properties since ancient times. It heals liver and stomach disorders, helps with stiff joints and arthritis, is used as a digestive aid, lowers blood cholesterol and eliminates toxins. Uttaranchal

Saunf : Fennel - is an excellent digestive, often taken after meals.

Jhakya : used in falvouring vegetable, this sopice imparts a rare flavour to grens.

Dal Cheeni : (cinnamon); various human studies have shown it to reduce diabetic complications by decreasing serum glucose, LDL ("bad") cholesterol and triglycerides.

Shunthi (Ginger officinale) : Herbal powder, aromatic, controls kapha, vata

Kadhee patta : (mauray koriznol) feuille de cari - Aromatic cooling, taste enhancer, kills worms

Garam Masala : Mixed spices , hand done in and from himalayn ingredients.

Hing (asafoetida/ Ferula assa-foetida L.) powder : Is a flavouring agent obtained from the fresh roots of a perennial plant. It is then dried and ground into a fine powder. It has an acrid a bitter taste and emits a strong odour. It is used as.

Himalayan Honey :

Baheda or Bibitaki or Terminalia belerica : Excellent for cough and constipation, etc.

Haritaki (Harad/ cucurnicum) turmeric powder : Assists in internal cleansing, rejuvenates the tissues and promotes food digestion and absorption.

COTTAGE INDUSTRY/ Family units - preparations

Amla Murabba (sweet organic gooseberry jam) : Excellent food supplement and very rich in vitamin C.

Amla (Gooseberry) concentrate :

Organic Home Made Ghee (300g) :

Malta squash raw :

Rhododendron concentrate :

Large Himalayan Bitter Lemon (Galgal/ nimbu) concentrate :

Apple pulp :

Apricot pulp :

Litchi pulp :

Mango (Alphonso) : Agnihotra farmed pulp from Maharashtra,

Sebuckthorn/ hippphea extract :

Cheena (a variety of Himalayan citrus) pulp :

Jackfruit (Kathal) pickle :

Garlic pickle :

Green Chilli pickle : In mustart oil – Himalayan.

Ginger slice :

Apricot Oil : Practically identical with almond oil in its physical and chemical properties, Apricot Oil is rich in minerals and vitamins. It moisturizes and nourishes the skin without leaving an oily feel and is good for all skin types, especially sensitive, dry and maturing skin. It massage gives a lustrous shine to the hair. As massage oil it gives relief to strained muscles.


Toiletries & Cosmetics

Herbal Tooth powder : With 21 pulverised herbs and barks include Barleria prionites (Vajradanti) and produced in traditional ways by an ayurvedic doctor. Excellent for general oral hygiene, to reduce cavity formation, inflammation of the gums, oral ulcer, etc. It leaves the mouth fresh and the tongue highly receptive to taste.

Soap with Rose and Sandal : Contains – role petals; Sandal powder; Soap base essential oils Net wt. 125 gms.

Soap with honey and ayurvedic Herbs : Natural products base, Contains - Honey ; Glycerine; Lemon ; Tulsi; Turmeric Net wt. 125 gms.

Neem soap (Sarvodays’s Ayurvedic) : With natural products base.

Sandal Body Scrub : To Cleanses tone & Exfoliate the skin. It contains many blood purifying herbs and is very useful for all types of skin problems.

Castorene SKIN CARE CREAM : Useful in soap allergies, prevents skin dryness and peeling; chapping lips and Cures minor cuts, burns & irritations.
Contains turmeric to purify blood & heal wounds and castor oil to soften the skin.


Herbal lotions

Neem Dew Drops : To restore skin suppleness and moisture Contains sesamum indicum; cera alba; phylianthus emblica; terminalia chebula; Andropogan muricayun; Rosa sentifolia; Azardirachta indica; Piper longuw; Nelembium speciosum; Peucedanum graveolens; Swarjik keshar; Terminalia belerica; Kewda ark; Pandanus odoratissimus.

Black Berry Astringent Lotion : An ideal daily care skin conditioner. Helps remove makeup, impurities, excessive oil and regulates the pH balance while moisturizing Contains - Rosa centifolia; Azardirachta indica; Pior longuw; Smploachaceae;Phyllanthus emblica; Ashadrab; Coesalphia sappan; Nilumbium specioocum; Acacia nilotica; Ferric potassium alum and Eugenial jambolana.

Mud pack (Sanskaarit Mrittika Lepa) : Is fortified with 15 herbs. It is an ideal deep cleansing mud wash and facial mask for pimples, black heads, wrinkles, shadow patches, etc. Contains Refined and purified natural black mud fortified with essential extracts of Guecus infectoria; Curcumazer; Symphocacia; Coriandrum sativum; Azardiracha indica; Riccinus communis; Cyprus rotondous; Piper longuv; Acacia nilotica; Mel; Menthe piperta; Sattajwain; Camphora; Lemonum acidum.


FACE PACKS

   • For normal skin, Mist Maintains the lustre of complexion, Clears blemishes and Combats       effects due to pollution.
      Contains Sariwa, Sandal & Musta, good as blood purifiers.

   • For oily skin Radiance Face Pack Removes excess oiliness & imparts freshness; Removes       effects of pollution and clears blemishes.
      Contains Neem, Manjishtha & Sandal to tone & firm the skin.

   • For Dry Skin; Dew Face Pack Removes blemishes. Cleans and tones the skin. Combats       effects of pollution.
      Contains mild purifying herbs like Yasti, Rose, Lotus, etc.

   • Pimple Pack For Excess Pimples & Stubborn acne.
      Removes excess oiliness.
      Cures stubborn acne & prevents scars.
      Contains Ayurvedic astringent herbs like Shalmalee, Lodhra & Khadira.

Saffron based face cream : For smooth skin.
Contains : Sesame indicum ; Cera alba; Corcus sativus; Symplocaeae; Coesalpinia sappan; Kalambak; Andropogan ; muricatum; Nelumbium spaciosum; Bastarow; Bole rubra; Ocropus nesuogerra; Buteaf rondoza; Brassica; campestris; Lactus; Rosa sentiphiola and 8 other essential herbs and base to QS 100%

Body/ Skin - care (Bala Body Massage Oil) :

Sandal Cream : An ideal 16 herbs nourishing night cream for pimples and oily skin.
Contains : Sesame indicum ; Cera alba; Yshad pushpa; Symplocaceae; Coriandrun longa; Myristrice maschata; Lactus ; Mel; Rosa centophilia and other essential herbs and bases

Ante & Post Natal Care : To prevent Post and pre natal stretch marks. It Combats dryness, Improves Blood flow & makes skin soft & healthy. Useful for babies/ children. to strengthen their bones & muscles.
Contains : Mainly anti-arthritis Sida Cordifolia herb and 19 others.

Hair and Scalp Care :

Ayurvedic shampoo with Neem base (Neemkauri) : Ideal for dandruff, falling hair, mild head lice treatment, etc.
Contains : Sapanamus emergina – reetha; Azardarichta indica – neem phal & patra; Occinyum sanctunum – tulsi; Omarraca officinalis - amla; Sanctatn albunum - chandan; Acacia concannia – shika kai; Allumcepa - -pyaaj; Hedych umpsipicatum - kapoor kachari; Citrus aurantifolias - neembu rasa; Naroostachis jatamusi - bbal chhada.

Hair tonic : To prevent hair loss and dandruff, with Bhringraj. contains - amla, baheda, bhrigraj , daruhaldi, gudhal, gubab patra, harda, jatamasi, kachoor, kamal pushpa, keteri, kumari, lal chandan, nagar motha, shyamalata in sesame oil base.

Neem Hair Oil : To prevent pre-mature greying and hair loss due to mental stress. As it Soothes & calms the brain and relieves stress, it is excellent to induces peaceful sleep. Contains Brahmi (to relieve anxiety & stress), Neem (blood purifier) and Bhringraj& Aloe for growth. The combination also prevents & cures dandruff, Nourishes & imparts lustre.

Hibisca Hair Oil : Prevents thinning and pre-mature greying of hair and Promotes hair growth. A combination of 3 herbs (Triphala) to nourish and Hibiscus to promote growth.

HAIR PACK : To strengthens roots of hair and prevent hair loss, also prevents dandruff, scalp lesions, etc. e. Contains herbs like Triphala, Yasti, Shikakai, Manjishtha etc.

Henna : Complete Kit for body painting and raw material for henna hair treatment.

Bhringraj Hair Oil - hair tonic for falling hair and dandruff – contains amla, baheda, bhrigraj, daruhaldi, gudhal, gubab patra, harda, jatamasi, kachoor, kamal pushpa, keteri, kumari, red sandlewood, nagar motha and shyamalata in sesame oil base.


Rose Skin Toner -- For glowing complexion - 18 herbs.

Neem Dew Drops -- Herbal moisturizing lotion : Each 100 gms contains sesamum indicum, cera alba, phylianthus emblica, terminalia chebula , Andropogan muricayun, Rosa sentifolia , Azardirachta indica, Piper longuw Nelembium speciosum , Peucedanum graveolens , Swarjik kshar ‘ Terminalia belerica Kewda ark , Pandanus odoratissimus.

Astringent Lotion : Ideal daily care skin conditioner of 11 herbs, namely, Rosa centifolia , Azardirachta indica , Pior longuw, Smploachaceae , Phyllanthus emblica , Ashadrab , Coesalphia sappan , Nilumbium specioocum , Acacia nilotica , Ferric potassium alum , Eugenial jambolana.

Fortified Mud Pack : Skin treatment of 15 herbs Ideal deep cleansing mud wash – off facial mask – 50 gms – mrp rs 35 Shelf life – 2years – for pmples, black heads, wrinkles, shadow patches, etc.
Contains : Natural black mud and is fortified with essential extracts to deep clense and refine skin. Iy contains, Guecus infectoria , Curcumazer . Symphocacia , Coriandrum sativum, Azardiracha indica, Riccinus communis , Cyprus rotondous, Piper longuv, Acacia nilotica , Mel , Menthe piperta , Sattajwain , Camphora , Lemonum acidum Refined and purified black mud.

Fortified Sandlewood Cream : for pimples and oily skin - An ideal nourishing night cream of 16 herbs in 25 gms continer. It contains, Sesame indicum , Cera alba, Yshad pushpa, Symplocaceae, Coriandrun longa, Myristrice maschata, Lactus , Mel, Rosa centophilia and oyher essential herbs and bases.

Safron pack : Saffron based beauty cream for beautiful skin. It contains, Sesame indicum , Cera alba, Corcus sativus, Symplocaeae, Coesalpinia sappan, Kalambak Andropogan muricatum, Nelumbium spaciosum, Bastarow, Bole rubra, Ocropus nesuogerra, Buteaf rondoza, Brassica campestris, Lactus, Rosa sentiphiola and 8 other essential herbs and base to QS 100%.

Sunscreen Skin Ointment : For complete skin protection against sun, heat, dust and dehydration.

Skin Cleanser : Deep cleansing lotion.

Rose Water Aloe Vera Gel : Multipurpose Gel used on Burns , Cuts, insect bites and as Hair conditioner.

Jaswand Gel For Hair : Prevents Dandruff, Split end and Loss.

Cucumber Gel : Prevents eye ‘sahdows’

Orange Gel : Prevents formation of oily skin and Pimples

Seaweed Gel : Skin toner (Anti wrinkle gel)

Aloe Vera Shampoo : Antidandruff, for dry hair and normal hair

Amla-Shikakai Shampoo : Natural Conditioner for Oily and normal hair

Fruit & Flower Shampoo : Natural Conditioner for normal hair

Aloe Vera, neem and lemon facewash : Cleansing, prevents pimples

Aloe Vera Moisturiser : For Skin

Aloe Vera Health Drink (flavours, Plain, Orange, Pineapple) : For Acidity, diabetes, arthritis, Trauma, etc

Aloe Vera moisturizer Sun screen, winter care, moisturising.

POLY HERBAL HEALTH SUPPLEMENTS

Chyawanprash

An Ayurvedic health rejuvenating supplement which it contains no steroids and gives no side effects.

India's Oldest Ayurvedic tonic Chyawanprash is most useful and popular for children, aged and patients with debilitating ailments. Of jam like nature, it has about 35 natural herbs including richest natural source of vitamin C, Amla (Embellica Officinalis) a tropical gooseberry. A special preparation may have up to 80 herbs and spices.

A 'Rasayana', according to Ayurveda it aims to maintain youthfulness, vigor, vitality of the body and keeps away aging, senility and debility. It works on the immune system by protecting it against infections like cough cold and fever.

Today, there are many recipes for Chyawanprash, ranging from a mere 20 or so herbs and spices to 70 or 80 ingredients. However, the main ingredient, regardless of the exact formula is always amla or amalaki, world's richest source of vitamin C. This also makes the product ‘stable’ for years of storage.

Herbs such as ashwagandha and shatavari help reproductive systems where as others aid assimilation and digestion. In general experience, the first thing one may notice with it use is that improved nutrient assimilation such as people who notice increase hair loss after ‘shampoo’ could find that their hair to become thicker and regain more of natural color. Slowly all body systems, especially those relating to the lower charkas, begin to work better.

Normal recommendation of the sweet-sour in flavor tonic is 1-3 teaspoons a day.

Typically 60% of Chywanprash may contain: Amla– 30 %; Mishri – crystal sugar – or jagury– can also be made sugar free; natural honey and Clarified cow milk butter.

Rest are herbs and spices like : Pipal, Gambhari, Shal Parni, Mugd Parni, Mash Parni, Pristh Parni Kachnor, Nagar, Motha, Bala, Badi Arhar, Munnaka, Choti Kateri, Gokhru, Agar, Vidari Kand, Satavar, Asgandh, Musli Kand Sveat, Sveat Chandan, Gilloy, Badi Kateri, Kamal, Choti Ilaichi, Dalchini, Tej Patta, Mukta Panchamrit, Abrak Bhasam, Ilaichi Choti, Nagkesar, Kakra Sindhi, Bhui Amla, Vansh, Lochan, Rakth Chandan, Brahi Kand, Loh Bhasam, Kesar, Padal, Arlu Jeevanti, Pushkar Mool, Punarnawa, Meda, Adosa Root, Ksheer Kakoli, ground Pipali, Maha Meda, Kaknasa, Kakoli, Ridhi, Viridhi, Bilva, Arni Jeevak, Rishibhak.

Triphala Choorna : The most popular of Ayurvedic remedies Triphala is extremely useful for constipation, in promoting bowel movement. Containig about 30% natural linolic acid, it has proven anti-inflammatory and anti-viral properties. Altogetehr, it helps in;

      i. Reduceing serum cholesterol,
     ii. Reducing high blood pressure,
    iii. Improving circulation (potentiates adrenergic function),
    iv. improving digestion,
     v. improving liver function,
    vi. Combines nutritional and blood and liver cleansing actions

Of the known and recommended ayurvedic ‘tastes’ triphala contains FIVE. The ingredients are :

Its ingredients are :

    a) Amla : Indian Gooseberry (Emblica officinalis) - powder and extract
    b) Harada : Terminalia chebula) - powder and extract
    c) Baheda or Bihara : Terminalia belerica - powder and extract

MADHURANT™ TABLET

Useful in diabetes and provides uniform sugar control.

Ayurvedic Concept:~ Diabetes is referred to as “MADHUPRMEHA” .

Pharmacodynamics : The important Ingredients of MADHURANT™ Tablets are :

Extract of Karela (Mamordica charantia) :~ Also called bitter gourd, it grows throughout of India. The vegetable has long been used as a folk remedy for for diabetes mellitus.

Extract of Halder (Curcuma longa):~ extensively cultivated across India, the crop is harvested after 9-10 months as leaves turn yellow it is carefully dug up and cured by boiling and drying. As folk remedy it is used as a tonic and blood purifier. For anti-inflammatory properties it is applied to indolent ulcers.

Extract of Amla (Emblica officinalis):~ Amalki consists of fresh fruit pulp of a small or medium sized tree found up to 1300 MSL. The fruit is acrid, cooling, diuretic and laxative. Amla fruits are anabolic, anti bacterial and resistance building, diabetes.

Jambu Seed (Syzygium cumini):~ Jambu is found up to an altitude of 1800 mt. in India. The fruits preparation is used against asthma. The seeds are hypoglycaemic. They also possess anti-inflammatory, antipyretic properties.

Indications : Useful in diabetes and provides uniform sugar control.

Dosage : 3 Tablets three times a day Or Consult Vaidya/physician to prescribe the best suitable dosage according to your condition.

Contraindications : ~ None

Presentation :~ 60 Tablets in Shrink wrapped bottle.

Side Effects : ~ None.

SUKESHA™ TABLET

Premature graying and falling of hair, dandruff and other hair disorders.

Ayurvedic Concept : Premature Graying and hair loss is due to aggravation (Dusti) Vata and Pitta. Hate, Anger, Jealously, Envy, Judgmental or critical tendencies, Fear of Failure, Lack of discernment, etc. cause Pitta to increase.

Pharmacodynamics : The details of the important Ingredients of SUKESHA™ Tablets are:

Shatavri (Asparagus racemosus) :~ 'Satavari' and 'Maha-satavari' of the 'Nighantas'. In India it is found in plains, dry and deciduous forests and in tropical, sub-tropical Himalayas up to 1300MSL. The roots have oleaginous, cooling, antispasmodic properties.

Gulab (Rosa centifolia) :~ an erect shrub, with red, pink or white flowers, which contain an essential oil. The flower buds are astringent and are used in cardiac troubles, and as a tonic and aperients. The stamens and the fruit are astringent and have cooling properties.

Kamdudha Ras : ~ Classical Preparation of Ayurveda. Made from Shuddh Gairika (Purified Hematite Clax). It is an astringent, hematinic; it is best “Pitta Shamak”.

Dosage : 2-3 Tablets twice a day with milk or water. Or as directed by the vaidya/physician. Recommend practice meditation and yoga.

Contraindications and Side Effects : ~ None

Presentation :~ 60 Tablets in Shrink wrapped bottle.

Some Do’s and Don’ts when having hair disorders :

Do’s : ~

        •  Take balanced meals and foods that are sweet, cold, light and alkaline in nature.             These to include grains, rice and pasta, beans and dairy. Get right amount of sleep.
        •  Exercise every day to feel better. Take your medicine regularly.

Don’ts: ~

        •  Do not exposure self to sun and heat.
        •  Do not consumption of hot and spicy food.
        •  Do not take carbonated drinks, hot drinks, coffee, tea, and alcohol.

URONIL™ TABLET

Traditional use for Urinary calculi and tract-infection, also for preventing post operative recurrence of stones.

Ayurvedic Concept : Urinary tract infection and painful micturition is referred as “Mutrakrucha, Mutraghata” due to Vataadi dosha dushti in body.

Pharmacodynamics : The details of the important Ingredients of Uronil™ Tablets are:

Tulshipanchang (Ocimum sanctum) :~ Ocimum sanctum is an erect, herbaceous, much-branched, soft, hairy annual with purple or crimson flowers. Ocimum sanctum is an erect, herbaceous, much-branched, soft, hairy annual with purple or crimson flowers.

Makshik Bhasma (R.S.) :~ A classical Preparation of Ayurveda.

Shuddh Shilajit ( Black bitumen) :~ it has astringent and anti-inflammatory properties and is used in the treatment of painful, bleeding piles and varicose veins. It has anti-stress, hypolipidemic, anxiolytic and nootropic activity.

Extract of Galo (Tinospora cordifilia) :~ it grows throughout tropical India, ascending to an altitude of 300m. The plant is used in Ayurvedic rasayanas to improve the immune system and the body's resistance against infections, the stem is used in general debility, dyspepsia, fevers and urinary diseases. The bitter principles present in the drug show antiperiodic, antispasmodic, anti-inflammatory and antipyretic properties.

Indications :~ Useful in calculi and Urinary tract-infection Prevent post operative recurrence of stones. Diuretic and Indicated in painful micturition spermatorr hoea.

Dosage : 2-3 Tablets three times a day Or Consult Vaidya/physician to prescribe the best suitable dosage according to your condition.

Contraindications : ~ None

Presentation :~ 60 Tablets in Shrink wrapped bottle.

Side Effects : ~ None

For Mind & Spirit

Aromatic incense and oblation materials.

Havan Samagri : Himalayan Incense Cubes for log fire; made of 22 aromatic roots, barks and grains of herbs from the Himalayas, it helps cleanse the atmosphere with its fragrant aroma. Traditionally, in powder form they are used for auspicious fire rites.
Likely customers are new-spirituality seekers, Druids, etc. for ceremonial fire rites.